Who I am

The personbehind the work.

I’m Rahul, a marketer from Mumbai with a soft spot for a good story, whether I’m telling one or reading one.

For about seven years, I’ve been curious about why people choose what they choose. That curiosity started in malls, took me to supermarkets in the UK and now has me marketing industrial AI to the people who run steel, cement and mining plants. The audience keeps changing, but my belief stays the same. The best marketing rarely shouts. It simply makes the right choice feel obvious.

Rahul Narvekar, seated at a table, smiling at the camera.
Rahul Narvekar, Mumbai

I suppose that makes me a fairly typical Mumbaikar: always curious, happiest over a cutting chai and never short of something to talk about.

After hours

Here’s whereI usually disappear to.

Work is a big part of my life, but it isn’t all of it. After a long day, I switch off inside a fantasy novel, in the kitchen or on the console with a strategy game that could easily eat up a weekend. That time away from work is often when my best ideas quietly show up.

And when I’m back at my desk, these are the tools I reach for:

Research and content

  • Claude
  • Gemini
  • NotebookLM
  • Perplexity

Craft, production and prototyping

  • Adobe Creative Suite
  • Midjourney
  • Higgsfield
  • ElevenLabs
  • Lovable

Campaigns and demand

  • HubSpot
  • LinkedIn Campaign Manager
  • Meta Business Suite
Whether it’s a campaign, a recipe or a book worth reading,I’m always up for a good conversation.

Let's talk

Every brand has a moment of choice.I'd like to hear about yours.

  1. HelloWho’s behind the work?
  2. After hoursWhere do I switch off?
  3. TalkWorth a conversation?
Who’s behind the work?